thread counts

The idea of reclaiming style and that the thread counts.

The Fight for Style

Designer/Label of the Week will be back next week. In the meantime….

One of the hardest things to do is avoid being fashionable. The majority of the clothing industry is geared towards being fashionable. There’s nothing specifically wrong with being fashionable. However, what happens is most guys forfeit their style for fashion.

Here’s the about style - it’s so hard to pin down. And that’s what makes it so great. Your style isn’t really as much about your clothes, as it is about the way you wear them. Your style is something that evolves. It’s something that’s tended to and nurtured. For example, do you ever see that one guy who just looks comfortable in his clothes? When you think about it, it’s less about what he’s wearing and more about how he’s wearing it.

That’s my objective with “Thread Counts” - the how. To introduce you to new things and help you reimagine old ones. To help you grow, stretch and refine your closet. To help you find- and fight- for your style.